"We want to have the right platform to go to market on. We certainly want that to happen as quickly as possible - but we don't want to rush this," he said.
The statement of intent is divided into sections, with many targets listed for each.
In creative industries it aims to help the Quartz Museum of Studio Ceramics with capital works development and work with partners to revive the artsy Summer School of bygone years.
In business, it aims to host an agritech event and deliver two digital workshops for businesses.
In branding it aims to develop a River Tourism Hub and have two new products or initiatives available to district visitors.
In education it wants to develop and deliver a project that will boost the New Zealand International Commercial Pilot Academy based at Whanganui Airport.
Whanganui & Partners is ratepayer-funded $2,845,814 this financial year. It lists administration as costing more than $1 million and running the visitor information centre as costing $400,000.