Hardly surprising their weekly shop was madly expensive.
Anything that even vaguely suggested budget was sneered at wholesale by this family.
So this series emphasises the hundreds of shoppers stuck between rising prices and falling wages.
Each week our two food advisers help a family sort food facts from food fiction and eat well while spending less.
They absolutely do help families save money.
They are on a mission to help families see the beauty of good less expensive grub.
And it's working. Lucky families who have been selected thus far.
As Bevin said "many families spend as much – if not more on food – than they do on their mortgage.''
Though the show is about spending less on the weekly shopping bill it is also very much about dietary help.
Familes living on crisps and takeaways, one fussy kid surviving on tomato soup alone, not to mention the 8-year-old boy with Type 1 diabetes, who munched non-stop on sausages and other meaty snacks.
Unbelievable to know the family bought the more expensive pre-grated cheese because "grating it would take hours".
Not to mention their love of the microwave. No fuss no bother just chuck the packet out after.
I can't fathom what is so difficult about buying real potatoes genuine veg, proper meat, real fish wholesome bread.
The thing was that once these families were introduced to cooking and real meals they were chuffed little campers.
And flabbergasted they had saved money.
Right that'll be a family ticket to the South of France Ta ... we've been watching our pennies, eating good and it's paid off.
HURRAH!