But Labour candidate for Rangitikei Deborah Russell said rather than giving up, such towns needed a helping hand.
"I thought that was so negative talking about zombie towns, because actually small towns are a great place to live and it's not a matter of writing off towns, it's a matter of saying how we can help these towns to survive and thrive and that's a matter of getting industries in there."
Rangitikei MP Ian McKelvie also rubbished the "ghost town" claim.
"I'd like Shamubeel Eaqub to spend a day in Taumarunui and see what a ghost town it is," he said.
Small rural towns had been lagging behind for about 30 years, but he did not think that meant the end.
He pointed to Feilding, which had turned around and was now growing and said there was no reason others couldn't. Tourism and the primary sector provided growth opportunities in the central North Island. "I think we've got to make sure that our young people have got something to aspire to in these rural towns."
Rangitikei Mayor Andy Watson said some rationalisation might need to happen in small towns, but they were here to stay.
"We can't just close our minds to this sort of report," he said.
The recent Bulls town plan and pending plans for Hunterville, Marton and Taihape would help set those historic towns up for future needs.