Another student produced a small newspaper aimed at encouraging big city dwellers to escape to Whanganui; while another made colourful posters from paint and photography.
Gary Francis's work is centred on a slogan - "devour the culture" - and includes T-shirts, stickers and video featuring the slogan and a cartoon taniwha.
"I wanted to make this appealing to young people, to youth," Mr Francis said.
Tutor Debbie Hahn said the students were given the choice between designing a project around a social issue, or a promotional campaign for Whanganui. As a group they decided on the latter.
"But they've all used different mediums, and they have different audiences in mind," Ms Hahn said.
She said this is the sort of work that graphic design students can expect to do once they graduate.
"We tried to make the project as realistic as possible. We wanted the students to answer the question: What's the design problem?"
The work goes towards the students' final assessment.
Ms Hahn said Lyn Cheyne, Whanganui District Council's promotion and marketing manager, had visited the exhibition and had been so impressed by some of the work that she wanted to use it.
-Whanganui Campaign runs until June 7, at the Edith Gallery, Taupo Quay.
