Whanganui Chronicle
  • Whanganui Chronicle home
  • Latest news
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology

Locations

  • Taranaki
  • National Park
  • Whakapapa
  • Ohakune
  • Raetihi
  • Taihape
  • Marton
  • Feilding
  • Palmerston North

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • New Plymouth
  • Whanganui
  • Palmertson North
  • Levin

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Whanganui Chronicle

Russell Bell: How staff treat customers will determine business success

Russell Bell
By Russell Bell
Columnist ·Whanganui Chronicle·
2 Jun, 2021 05:00 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Craig Cawley at Gatshack is always helpful to customers, writes Russell Bell. Photo / NZME

Craig Cawley at Gatshack is always helpful to customers, writes Russell Bell. Photo / NZME

OPINION:

It's nice to get feedback on these articles. It was particularly encouraging to hear first-hand the response to last week's article about Inspire Health & Fitness Centre.

Much of the feedback I do get is generally about how people were not aware of the detail when it comes to local businesses – so it is pretty satisfying to know that collective knowledge is increasing by highlighting the business community, particularly those which have a great culture and great people working in them.

This week I want to highlight how staff, particularly the good ones, can make all the difference.

A couple of weeks back my microphone stand (a key tool for anyone in a music/band environment) broke due to a single part failing. Now, I am certainly no Mick Jagger on stage and despite being told "Russell you need to get out from behind the mic", I quickly decided that repair or replacement was the best option.

Advertisement
Advertise with NZME.

The always helpful Craig at Gatshack looked for a replacement part, but to no avail and while replacement of the stand was an option I decided to see if I could find a part myself – and, although a "long shot", I went to a "big box" store.

As you would expect, the sheer volume of stock they have there meant that I approached this challenge with hope but more realistically thought it was a "needle in haystack" project.

At first, the experience got off to a good start after I was expertly directed to where I needed to go by a very friendly and knowledgeable "greeter". However, on arrival at the aisle I was directed to, I spent an uncomfortable period standing in eyesight of two staff who saw me but did not acknowledge me.

Advertisement
Advertise with NZME.

Remember how as a kid we had "socials" and from time to time available "partners" would look but not engage? That is how that feels. I realise that tools are exciting for some males but I was close enough to hear them debating the merits of different brands, and couldn't see a customer who might have benefited from their discussion.

Anyhow, the experience got exponentially better when I decided to leave staff "A" and "B" and went and found staff person "C" who no longer was in the department that I required but remembered where a similar part was stored.

Discover more

Demand for scrolls prompts expansion for Whanganui business

28 May 05:00 PM

The Monday Q&A: Ross Skilton on how he got into astronomy and whether there's other intelligent life

30 May 05:00 PM
New Zealand

From 'stop-go guy' to whānau business venture

31 May 05:00 PM

Friend's heart attack sparks defibrillator donation to gym

01 Jun 05:00 PM

He also looked at the failed part and said "you need one of these [insert exact type and dimensions]". Hey presto, I had the new part, problem solved, and microphone stand is good as new.

The other thing I will say here is that staff person "C" was in the Generation X/Boomer category while "A" and "B", being younger, probably had less experience of what good customer service is.

I would have been happy with a "hey we are busy, but you can see someone else" but the solution to my requirement, and the knowledge and service I received in the end, made up for any initial disappointment.

And a shoutout again to the lady who greeted me on arrival, it is a very good approach for such a large operation and, clearly, she is the right person for the job.

There are other examples where I have been impressed by good and attentive service, too many to mention here, but how your staff treat your customers will determine future business success. And your customers will remember the good and the bad and make future decisions based on the perception they develop.

Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Whanganui Chronicle

Whanganui Chronicle

'Keep an eye on the forecast': Heavy rain watch, strong winds on way

26 Jun 02:35 AM
Whanganui Chronicle

SH4 road closure hours extended for one week

26 Jun 02:05 AM
Whanganui Chronicle

New Plymouth signs up against seabed mine

25 Jun 09:27 PM

Kaibosh gets a clean-energy boost in the fight against food waste

sponsored
Advertisement
Advertise with NZME.

Latest from Whanganui Chronicle

'Keep an eye on the forecast': Heavy rain watch, strong winds on way

'Keep an eye on the forecast': Heavy rain watch, strong winds on way

26 Jun 02:35 AM

The heavy rain watch has a moderate chance of becoming a warning.

SH4 road closure hours extended for one week

SH4 road closure hours extended for one week

26 Jun 02:05 AM
New Plymouth signs up against seabed mine

New Plymouth signs up against seabed mine

25 Jun 09:27 PM
'An increasing problem': Principal's plea as food demand increases

'An increasing problem': Principal's plea as food demand increases

25 Jun 06:00 PM
Engage and explore one of the most remote places on Earth in comfort and style
sponsored

Engage and explore one of the most remote places on Earth in comfort and style

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Whanganui Chronicle e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Whanganui Chronicle
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Whanganui Chronicle
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • NZME Events
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP