So has Relay for Life, which has become a community response to what used to be the horror that was cancer. Cancer still has that ability to shock and frighten in a way other diseases don't. We don't get quite so upset about diabetes for instance, but we should. It's a big killer too.
But cancer now affects one in three New Zealanders.
Relay for Life up and down New Zealand gives people a chance to remember those that have died from cancer and be thankful that people survive it. Sometimes its ourselves, sometimes a relative, sometimes a friend.
The relay has many roles for the Cancer Society but importantly it is an opportunity to educate people about detecting cancer early. Thanks to everyone who has taken the time to help organise the event, set up Cooks Gardens for the occasion and to all those taking part.
Scroll through photos of the event and people look mostly radiant; fitting for what is a slightly mad hybrid of remembrance ceremony, exercise, endurance meet and good-to-be-alive gala day.
From noon today in Wanganui, and for 24 hours, hundreds will be part of a worldwide effort to counter cancer. Good luck, and be assured the weather will be perfect.