Whanganui Chronicle
  • Whanganui Chronicle home
  • Latest news
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology

Locations

  • Taranaki
  • National Park
  • Whakapapa
  • Ohakune
  • Raetihi
  • Taihape
  • Marton
  • Feilding
  • Palmerston North

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • New Plymouth
  • Whanganui
  • Palmertson North
  • Levin

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / Whanganui Chronicle

Mum's possum-fibre vision for city

By anne-marie mcdonald@wanganuichronicle.co.nz
Whanganui Chronicle·
12 Nov, 2015 08:00 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article
FROM TAIWAN TO WANGANUI: Elsie Chen (left) and her daughter Eva met mayor Annette Main yesterday morning.PHOTO/BEVAN CONLEY

FROM TAIWAN TO WANGANUI: Elsie Chen (left) and her daughter Eva met mayor Annette Main yesterday morning.PHOTO/BEVAN CONLEY

An Asian businesswoman is determined to do something for the New Zealand city that educated her three children.

That's why Elsie Chen, from Taiwan, was in Wanganui yesterday talking about plans to set up a factory here.

Mrs Chen, who owns knitting factories throughout Asia, aims to launch a Wanganui operation working with possum fibre.

And she says her factory would create a minimum of 40 jobs, but there was the possibility that figure could run into the hundreds.

Currently in the process of buying a building in the city, she hopes to have the factory start production next year.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

"I sent the first of my children here to be educated in 1997, and I visited them several times a year, so I have been here many times," she said yesterday after a meeting with mayor Annette Main at the council chambers.

The first child to come to Wanganui was her oldest daughter Eva, who now lives in New Zealand and still has strong links to Wanganui.

"I really love Wanganui, and I thought it was so pretty," Mrs Chen said. "But the last time I came back I was disappointed and I thought the city must get back to being active like it was.

Advertisement
Advertise with NZME.

"I wanted to do something to help because I really appreciate the very good education Wanganui gave my three children."

Possum fur offers plenty of potential and she wants to blend it with high-quality synthetic material to create a fibre that has the warmth and lightness of possum but is more durable and machine washable.

"I thought I could use my experience and my teamwork to develop this area."

Chris Heywood from Whanganui & Partners said Mrs Chen had approached the council's economic organisation and they had immediately seen the potential in what she was proposing.

He said there was also interest in other industries such as honey.

Maartje Morton, former deputy principal of Wanganui Girls' College, and her daughter Claire Morton, are working with the Chens to set up an English language school in the city.

Mrs Morton was the homestay "mother" for Mrs Chen's daughter Eva while she was a student at Girls' College.

Ms Chen said she had very good contacts in both China and Taiwan, and would like to encourage Chinese people to settle here - many of whom would need to learn English.

"The thing about Wanganui is the good education, so I would like to see Wanganui become a training hub so people can come here and get training for their career path."

She is also working with Girls' College with a view to expanding their international student programme.

Advertisement
Advertise with NZME.
Save
    Share this article

Latest from Whanganui Chronicle

Whanganui Chronicle

Watch: Near miss as overtaking vehicle avoids collision near Whakapapa

Premium
OpinionGareth Carter

Gareth Carter: How planting fruit trees boosts self-sufficiency

Whanganui Chronicle

Family-inspired business finalist in NZ Food Awards


Sponsored

Farm plastic recycling: Getting it right saves cows, cash, and the planet

Advertisement
Advertise with NZME.

Latest from Whanganui Chronicle

Watch: Near miss as overtaking vehicle avoids collision near Whakapapa
Whanganui Chronicle

Watch: Near miss as overtaking vehicle avoids collision near Whakapapa

The dash cam captured the dangerous manoeuvre on the Whakapapa road.

17 Aug 03:00 AM
Premium
Premium
Gareth Carter: How planting fruit trees boosts self-sufficiency
OpinionGareth Carter

Gareth Carter: How planting fruit trees boosts self-sufficiency

16 Aug 05:00 AM
Family-inspired business finalist in NZ Food Awards
Whanganui Chronicle

Family-inspired business finalist in NZ Food Awards

15 Aug 06:00 PM


Farm plastic recycling: Getting it right saves cows, cash, and the planet
Sponsored

Farm plastic recycling: Getting it right saves cows, cash, and the planet

10 Aug 09:12 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Whanganui Chronicle e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Whanganui Chronicle
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Whanganui Chronicle
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • NZME Events
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP