People simply do not know what Wanganui has to offer. We are not known for anything in particular and I also suspect locals have a worse impression of our city than those who do not live here.
On a recent trip to Australia, the first question most people asked me was where I was from? When I said Wanganui I was amazed at how most people knew of, or had heard of, it, and everyone I spoke to had a positive outlook on the place. It was remarkable how many of them had actually been here and thought it was lovely.
Having done a lot of travel over the years and having lived in a number of places, the conclusion I have come to is that a city needs to have attractions to tempt people to visit.
Attractions like the Waimarie paddle steamer, the Durie Hill tunnel and tower, Kowhai Park, Virginia Lake and the Whanganui National Park are featured on the information centre website but they are not displayed in depth or in an attractive format for tourists.
Conversely, a quick search for Christchurch attractions finds a very striking website that highlights a number of attractions in a very appealing format. Take a look at www.welcomeaboard.co.nz.
On my recent trip to Christchurch, the devastation was still prevalent but what impressed me was the new tramline that winds through the central city.
It's a real attraction for tourists and adds to the atmosphere. It is a little bit like Wellington's cable car, an icon, something everyone who visits there wants to do at some stage.
Wouldn't it be wonderful if the new Wanganui tram wound its way through central downtown like it did back in 1908? What an amazing attraction compared to the 50 metres of track it currently has available.
It is attractions like this that tempt people here in the first place and - who knows? - maybe one day when they are looking for a change in lifestyle and much cheaper property prices, they could be tempted to settle here.
This, in turn, creates the need for more services and more jobs to supply those services. We have to start thinking about possibilities like this, unless we aim to vacillate in mediocrity.
As the motto of one school I knew said, "Aim high" - and the principal informed me that didn't mean in the urinal!
Certainly, the costs could be very high, but maybe there are other ways to fund ventures like this without having to increase rates.
Steve Baron is a Wanganui-based political scientist, co-editor of the book People Power and the Founder of Better Democracy NZ.