Getting message out there

PHOTO/STUART MUNRO

Local real estate firm Ray White Wanganui is coming to your home today.

As part of a new marketing venture the firm is getting its glossy listing magazine delivered to every Whanganui home with the Midweek community newspaper.

Dealer principal Tim Hocquard said the new venture represented a marketing plan "to get every listing we've got to every letterbox in Whanganui".

"We believe this is giving those property owners listed with us a far better chance of selling as well as increasing the awareness of those properties generally," Mr Hocquard told Business Extra.

"At the end of the day this will provide us with better sales results and that's what matters."

Ray White Wanganui had been putting out a hard-cover glossy magazine every two months for about four years now.

"The product is fantastic but delivering it was the problem. Now the Wanganui Chronicle has stepped in and can deliver it by wrapping it up with the Midweek which goes to something like 17,000 letterboxes," Mr Hocquard said.

The print run was about 20,000 copies and apart from the Midweek delivery it will go to every news stand in Whanganui "and everyone will know it's there".

He said the success of the campaign would be known soon after the first copies are delivered with Midweek this week and once a month after that.

"This is about increasing sales and awareness of our brand," he said.