"We're pleased with the Light Up Bike Spectacle's community support and we hope that's repeated for this campaign," Gruebsch said.
Sergeant Craig Yorston said police were proud to be working with other agencies to improve the safety on roads and shared cycle/walkways.
"This partnership initiative is an opportunity to prevent harm because, ultimately, New Zealand Police want everyone to be safe and feel safe," he said.
Gruebsch said Green Bikes, the Whanganui Bike Users Group and Whanganui bike shops were also backing the Be Bright, Be Seen message, which fit well with the Government's proposed Vision Zero road safety strategy.
Horizons road safety co-ordinator Glenda Leitao said Whanganui had a cycling community which cycled to work, school and for both pleasure and exercise.
The free LED clip-on light sets can be collected at Whanganui District Council, 101 Guyton Street; Whanganui Central Police Station on Bell Street, Horizons Regional Council, 181 Guyton Street or at Green Bikes at the Whanganui Resource Recovery Centre.