By the time the fire brigade arrived, about five minutes after Mr Cape first noticed the smoke, an adjacent car was also half covered in flames.
"If the fire brigade hadn't arrived at this point, I was expecting to see the two or three cars that were left of this go up in smoke. There was no way of stopping this. We had two fire extinguishers."
Mr Cape said members of the public were gawping at the spectacle.
Wanganui Fire Senior Station Officer Jemal Weston said the cause of the fire was still under investigation, but it looked to have started in the dashboard area of the first car.
He said there was a possibility there could have been an electrical fault. The fire started not long after the car's occupants arrived at the A&P Show, he said.