But someone left the chapter about maintaining standards out of the Chiefs' Super Rugby franchise playbook. How else could they account for the boorish behaviour at the recent end-of-year party?
At some stage a stripper appeared and did what strippers are paid to do. But then she was allegedly groped by some players.
Some within the Chief organisation, as well as one of their major sponsors, said no one should be surprised with that sort of behaviour "from the boys".
That sort of sexist comment deserves to be buried along with those who argue that way.
Why did they need to have a stripper at all? Would she have been hired if the party had included players' wives or partners?
In this day and age it's hard to understand why this puerile behaviour is condoned. Yet it has been -- and by one of the nation's rugby franchises.
Professionals at the top of their game live in a fishbowl and are under public gaze -- it's the price of fame. Held up as role models for the young, these exemplars know what's expected of them.
Obviously the Chiefs haven't read that chapter yet. Here's a clue -- it's the one headed "Growing up and acting your age".