But All Blacks coach Steve Hansen told us yesterday: "We're really only playing a rugby game."
And the much-anticipated contest is put in perspective by an extract from Nelson writer John Ewan's forthcoming book Accidental Immigrants, the story of the Powell family who emigrated from Leeds, England, heading for India but ended up in Aotearoa.
The year was 1883 and the Whanganui rugby team set off to play Nelson - by ship, of course.
But the game, played at the Botanical Domain, lacked one key ingredient - a referee.
The match had already become torrid when one player broke a leg. Matters became worse when captain Charles Powell touched down, his try disputed. With no referee, it was left to the line umpires to adjudicate, but they couldn't agree so the try was disallowed.
The players couldn't agree either, so at that stage Whanganui left the field and the match was abandoned.
There was no higher authority to appeal to - the NZ Rugby Football Union was not formed until some years later.
Rather than being admonished by his union for walking off, Charles Powell remained captain of the provincial side and went on to become a referee and later chairman of the Whanganui union.
Expect another chapter in rugby's rich tapestry to unfold at Auckland's Eden Park tomorrow night.