In provincial centres like Wanganui, which has one of the largest numbers of threatened buildings in the country in its central business district, owners have struggles enough trying to find tenants, let alone face the financial challenges the building codes will be demanding.
Reaching a minimum of 34 per cent of the National Building Standard is aimed at saving lives, not buildings. But if a quake does compromise a building's structural integrity, and it's not heritage listed, it can simply be demolished.
Spare a thought for owners of heritage buildings in Wanganui; the potential imposition for them is much greater than it is for owners of non-heritage buildings.
Mr Townsend argues for a more "realistic" attitude to be adopted to counter the belief held by some "that every single old building must be protected, no matter what".
If you put yourself in the shoes of a heritage building owner in Wanganui, then he has a point.