It may be that rugby, or interest in it, really is a game of two halves - those who care only for the big time, and those who follow the game at a local level regardless of other distractions.
It's not as though winning is a rarity. The Wanganui team has a solid past, Meads Cup finalists in each of the past five years and champions in 2008 and 2009.
Maybe that's the problem: The overabundance of success has raised expectations to the point where it is anticipated Wanganui will be in the final so support isn't needed as desperately as if they were underdogs.
Coach Jason Caskey has built a team which, in the experienced eyes of sports editor Mark Dawson, plays thrilling rugby.
Never mind that the world's media weren't in attendance and the players aren't earning oodles of cash for turning out for the province.
Last weekend's semifinal was a tense, entertaining affair. Which makes it all the more compelling to get behind our team and head along to Cooks Gardens this Saturday.
It's good enough for greats like Colin Meads and BG Williams, and that's all the more reason to head along and show our support to Steelie Koro and his team.
Go the Butcher Boys!