What swung it?
Was it the endangered turtles being found dead, their bellies full of plastic which they had mistaken for seafood?
Was it the announcement last week by researchers that in the not-too-distant future there will be more plastic in the world's oceans than fish?
Was it my imploring post on the company's Facebook page?
Probably they all played a part but, in the end, it was consumer power that made the difference.
One little shopper might not seem like much of a force. Multiply that by millions and you have the power to make big corporations sit up and take notice. Why, they have almost as much clout as Winston Peters.
Countdown estimates its decision will take 350 million plastic bags out of circulation. Now times that by two.
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This week was Get Ready Week, with Whanganui District Council among those aiming to raise awareness about potential disasters and persuading people to be ready for any emergency.
The awareness week ran from Monday through to tomorrow. Unfortunately, the council only sent out its news release about the event on Wednesday afternoon. Perhaps a case of not being ready enough?