Last Saturday afternoon I was in town with Junior Bell and it was really cool to see his reaction to the new premises. "Wow, Dad, that looks so awesome." I asked him what three things impressed him the most - 1) the barbers' chairs all arranged in the same way, with a clean cloth on the arm rest, 2) the antique barber's chair in the window and 3) the leather couch.
From a planning standpoint, those three things speak to 1) attention to detail (quite important when it comes to style and presentation for hair), 2) the reviving of an old-time tradition (with a modern feel) and the quality of service, and 3) the customer experience (evolving positively as the business grows and improves itself). Young Mr Bell wants to get his hair cut ASAP (even though he was one of the last customers in the old location) "because I really like it there".
And this is the lesson for all business in these modern times - it is all about experience, regardless of whether you are in a field that could be digitised or not. Create the venue, build a culture of customer care with best-in-class service and growth will follow. This is how a business steeped in such history reaches out tothe Fortnite generation.
So, like Junior Bell, I am going to attend to my "hairstyle" early this month, if for nothing else than to experience the great service and step back in time with the most modern of business models. Congratulations, Sam and team, on the new digs and the success which is sure to follow!