Whanganui Chronicle
  • Whanganui Chronicle home
  • Latest news
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology

Locations

  • Taranaki
  • National Park
  • Whakapapa
  • Ohakune
  • Raetihi
  • Taihape
  • Marton
  • Feilding
  • Palmerston North

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • New Plymouth
  • Whanganui
  • Palmertson North
  • Levin

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / Whanganui Chronicle

Appeal to benefit from flood special

By Mark Dawson
Whanganui Chronicle·
14 Jul, 2015 09:21 PM2 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article

I have a confession to make ...

The Chronicle has made money out of the flood.

On the back of last month's disaster, we have sold extra advertising and our coverage was such that extra copies of the newspaper were snapped up.

I am not complaining. Like any business, we need to make a profit to keep providing Wanganui's daily news service, and that is no easy task in the modern digital age.

But it does give me pause for thought, and a slight pang of guilt ... making money out of other people's misfortune.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

I mulled over this dilemma in the wake of our story last week about photographer Mark Brimblecombe, who went through the cordon on that fateful Saturday night of June 20 and recorded what was happening to our city centre.

He produced stunning images of a historic event and made them freely available, with the Chronicle using some for our Flood Special publication. Mr Brimblecombe also has prints of the flood for sale and - if people buy - he, too, will make money from what for others was a tragedy.

He is a businessman and has to earn a living, but his commercial initiative has upset some people, whose lives were turned upside down by the flood. One can understand their feelings at a raw and emotional time.

Advertisement
Advertise with NZME.

It was an issue which sparked an interesting debate on our Facebook page and maybe it is a circle which can never be squared. After 40-plus years in newspapers, I know nothing sells as well as a natural disaster.

However, some good will come out of this. Our Flood Special was made available across the North Island and sold like the proverbial hot cakes. Even Aucklanders stopped worrying about house prices long enough to buy a copy.

The publication, with Mr Brimblecombe's photos, has raised more than $20,000 for the flood relief fund.

Save
    Share this article

Latest from Whanganui Chronicle

Whanganui Chronicle

'Immortal' Whanganui East Pool survives again

Whanganui Chronicle

'People are really appreciating it': Gallery cafe draws regulars, tourists

Whanganui Chronicle

Police name 'treasured Mema' as Desert Rd crash victim


Sponsored

Farm plastic recycling: Getting it right saves cows, cash, and the planet

Advertisement
Advertise with NZME.

Latest from Whanganui Chronicle

'Immortal' Whanganui East Pool survives again
Whanganui Chronicle

'Immortal' Whanganui East Pool survives again

'It’s our suburbs that make us what we are, not the centre of town.'

12 Aug 06:00 PM
'People are really appreciating it': Gallery cafe draws regulars, tourists
Whanganui Chronicle

'People are really appreciating it': Gallery cafe draws regulars, tourists

12 Aug 05:00 PM
Police name 'treasured Mema' as Desert Rd crash victim
Whanganui Chronicle

Police name 'treasured Mema' as Desert Rd crash victim

12 Aug 04:50 AM


Farm plastic recycling: Getting it right saves cows, cash, and the planet
Sponsored

Farm plastic recycling: Getting it right saves cows, cash, and the planet

10 Aug 09:12 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Whanganui Chronicle e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Whanganui Chronicle
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Whanganui Chronicle
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • NZME Events
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP