Whanganui Chronicle
  • Whanganui Chronicle home
  • Latest news
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology

Locations

  • Taranaki
  • National Park
  • Whakapapa
  • Ohakune
  • Raetihi
  • Taihape
  • Marton
  • Feilding
  • Palmerston North

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • New Plymouth
  • Whanganui
  • Palmertson North
  • Levin

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Whanganui Chronicle / Business

Your personality can affect your decisions

By Liz Koh
NZME. regionals·
11 Nov, 2016 02:38 AM2 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

People who find themselves suddenly having to make significant investment decisions often feel overwhelmed, confused, or even afraid.

They fear making costly mistakes which could jeopardise their financial futures.

In most cases, fear stems from lack of information, understanding or experience which undermines confidence in making the right decisions.

These emotions can bring about the very thing that is feared - that is, costly mistakes.

Learning to invest is a bit like learning to ride a bike. When you first get on a bike, never having ridden before, your fear of falling off means you ride slowly with your feet ready to touch the ground, so you are much more likely to fall.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Once you learn to proceed confidently with your feet firmly pushing the pedals, you have a quick, smooth ride with a low risk of falling.

Fear can lead to procrastination of decision making, or complete inertia.

The cost of not making an investment decision, or delaying it, is the opportunity cost, which is the investment return that could have been achieved if the decision had been made earlier.

Advertisement
Advertise with NZME.

Fear can also lead to panic decisions after an investment has been made, which can result in actual loss or in opportunity cost.

On the other hand, some investors are over-confident which means they take on high risk that can lead to disastrous consequences.

Somewhere in between are those investors who stick to a narrow range of investment options they are familiar with and who lack the confidence to step outside that range.

This means their investments can lack diversification resulting in increased risk or opportunity cost.

Investors often behave irrationally, without logic or reason, driven by emotion. In the words of author Jason Zweig, "Investing isn't about beating others at their game. It's about controlling yourself at your own game".

- Liz Koh is an authorised financial adviser. The advice given is general and does not constitute specific advice. A disclosure statement is free. Call 0800 273 847. For free e-books, see moneymax.co.nz and moneymaxcoach.com.

Save

    Share this article

Latest from Business

Premium
Opinion

Property Insider: Foodstuffs' $380m expansion with new Pak'nSave sites in the works

24 Jun 12:00 AM
Premium
Property

All rentals must meet five Healthy Homes standards by July 1

17 Jun 11:00 PM
Whanganui Chronicle

Sarjeant Gallery visitor numbers revealed

08 Jun 05:00 PM

There’s more to Hawai‘i than beaches and buffets – here’s how to see it differently

sponsored
Advertisement
Advertise with NZME.

Latest from Business

Premium
Property Insider: Foodstuffs' $380m expansion with new Pak'nSave sites in the works

Property Insider: Foodstuffs' $380m expansion with new Pak'nSave sites in the works

24 Jun 12:00 AM

The biggest is a new application for a $100m Pak'nSave on reclaimed land in Takapuna.

Premium
All rentals must meet five Healthy Homes standards by July 1

All rentals must meet five Healthy Homes standards by July 1

17 Jun 11:00 PM
Sarjeant Gallery visitor numbers revealed

Sarjeant Gallery visitor numbers revealed

08 Jun 05:00 PM
Premium
Govt considering 'demolition' for Chateau Tongariro, deemed a ‘fiscal risk’ in Budget 2025

Govt considering 'demolition' for Chateau Tongariro, deemed a ‘fiscal risk’ in Budget 2025

02 Jun 05:00 PM
From early mornings to easy living
sponsored

From early mornings to easy living

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Whanganui Chronicle e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Whanganui Chronicle
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Whanganui Chronicle
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • NZME Events
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP