Jeremy Tauri.
Sky TV made headlines when it announced it was expecting the number of subscribers to its core service to drop by 45,000 in the year to June.
This caused an immediate share price drop but should not have come as a surprise. Many people have been talking for months about
the threat to Sky from streaming services, which allow you to watch pretty much whatever you want, when you want it.
We gave up Sky recently and instead are relying on a mix of Freeview, Netflix and the odd YouTube video for the little person. It's saved us $150 a month and now we've done it, I'm surprised we didn't do it earlier. The lesson to learn here is that businesses cannot get complacent.
The threat of customers moving elsewhere has been hanging over Sky's head for a long time - yet it has been late to try to offer anything to attract them. It needs to do something to alter its basic model if it is to stop the rot and retain its market position.
Could the same be said for your business?
