Whanganui Chronicle
  • Whanganui Chronicle home
  • Latest news
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology

Locations

  • Taranaki
  • National Park
  • Whakapapa
  • Ohakune
  • Raetihi
  • Taihape
  • Marton
  • Feilding
  • Palmerston North

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • New Plymouth
  • Whanganui
  • Palmertson North
  • Levin

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Whanganui Chronicle / Business

Elders sticking with Wanganui

By John Maslin
Whanganui Chronicle·
15 May, 2013 09:47 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

A pending shift into premises in the Westbourne industrial estate off Mosston Rd is a signal Elders Primary Wool Ltd is in the Wanganui district for the long haul.

The company has operated at its woolstore on the corner of Taupo Quay and Liffiton St for a few decades but, with a lease expiring, the chance to shift into new premises was an opportunity the company was not going to miss.

Paul Rabone, wool manager for Elders Primary Wool in Wanganui, said the new woolstore - again, which the company will lease - covers 4000sq m.

"That's an acre of floor space and it is exactly half the size of what we've got at the moment," Mr Rabone said.

The shift made sense because there was too much wasted space in the current woolstore, largely because the industry had become more automated and the need for some of the facilities was redundant.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

"There's space once used by the livestock team on the ground floor which is empty. And rooms at the back of the building, once used by buyers here for the sales, are empty. So there's a lot of space that's just not used," Mr Rabone said.

"The current store is full of poles, which means stacking and maneuvering around the store isn't easy. I'm guessing, but it's only about two-thirds of the space we're actually using.

"The guys will love the new building because it's a perfect rectangle in shape with only one row of roof supports running down the middle of it. The forklift drivers will love it."

Advertisement
Advertise with NZME.

The woolstore currently puts through between 20,000 and 23,000 bales a year but at any one time there are no more than 6000 to 7000 bales held there.

Wool coming into the Wanganui store is from farms in Taranaki, Wanganui, Manawatu and parts of the Rangitikei. It used to come in from King Country but that wool now goes to the Elders Primary Wool store in Te Kuiti.

When Mr Rabone started with the company straight out of school in 1983, the city was home to a number of woolstores, including Wrightsons' store in Nixon St and on Heads Rd, Allied Farmers in Prince St, and the two stores Dalgety's operated; one in Bedford Ave and one by the wharf.

Elders Primary Wool operates four woolstores in the South Island and six (including Wanganui) in the North Island.

"As a company, we're the only major broker that hasn't centralised to Napier," he said.

"This is an exciting commitment from Elders Primary Wool that keeps us in this city. And we took on two new staff a few months back.

"It's important to us, because when you're looking at companies moving offshore and moving out of regional centres, we're chuffed we're moving into a new building and sticking around in this region," he said.

The company has three buyers in Wanganui who are on the road full-time, along with a truck driver and three men in the store. But that's a far cry from when Mr Rabone started with the company 30 years ago.

"Over those first summer months there were up to 70 staff employed at the peak. That was when we had university students working here during the holidays, too. But everything was done manually. There were no forklifts, and the trucks were unloaded manually," he said.

"There was no sale by sample or testing. The exporters would come through and make a hell of mess with the bales then everything had to be cleaned up, the bales reweighed to make sure they were back to their original weight then stitched up again and stacked. It was very labour-intensive.

Advertisement
Advertise with NZME.

"Now the bales come in on trucks, are handled by forklift, put on to a machine that weighs them and automatically takes a sample before the bale is pushed off the back to be picked up by the forklift and stacked away again. Job done."

Some of the wool will end up in China to be used in clothing lines but the bulk is bound for the carpet mills.

Mr Rabone said the move into the new Mill Rd store was set for August 1. He said the current store had been a great place to work, but it was old and there was too much wasted space.

He said the relocation would also serve as a signal to the region's woolgrowers that, despite the tough times, the Elders Primary Wool was "sticking with them".

Save

    Share this article

Latest from Business

Premium
Opinion

Property Insider: Foodstuffs' $380m expansion with new Pak'nSave sites in the works

24 Jun 12:00 AM
Premium
Property

All rentals must meet five Healthy Homes standards by July 1

17 Jun 11:00 PM
Whanganui Chronicle

Sarjeant Gallery visitor numbers revealed

08 Jun 05:00 PM

There’s more to Hawai‘i than beaches and buffets – here’s how to see it differently

sponsored
Advertisement
Advertise with NZME.

Latest from Business

Premium
Property Insider: Foodstuffs' $380m expansion with new Pak'nSave sites in the works

Property Insider: Foodstuffs' $380m expansion with new Pak'nSave sites in the works

24 Jun 12:00 AM

The biggest is a new application for a $100m Pak'nSave on reclaimed land in Takapuna.

Premium
All rentals must meet five Healthy Homes standards by July 1

All rentals must meet five Healthy Homes standards by July 1

17 Jun 11:00 PM
Sarjeant Gallery visitor numbers revealed

Sarjeant Gallery visitor numbers revealed

08 Jun 05:00 PM
Premium
Govt considering 'demolition' for Chateau Tongariro, deemed a ‘fiscal risk’ in Budget 2025

Govt considering 'demolition' for Chateau Tongariro, deemed a ‘fiscal risk’ in Budget 2025

02 Jun 05:00 PM
From early mornings to easy living
sponsored

From early mornings to easy living

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Whanganui Chronicle e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Whanganui Chronicle
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Whanganui Chronicle
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • NZME Events
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP