Whanganui Chronicle
  • Whanganui Chronicle home
  • Latest news
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology

Locations

  • Taranaki
  • National Park
  • Whakapapa
  • Ohakune
  • Raetihi
  • Taihape
  • Marton
  • Feilding
  • Palmerston North

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • New Plymouth
  • Whanganui
  • Palmertson North
  • Levin

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Whanganui Chronicle / Business

Dawn sews up a one-woman business

Laurel Stowell
By Laurel Stowell
Reporter·Whanganui Chronicle·
29 Apr, 2011 08:11 PM2 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

After decades of sewing for other people, Wanganui woman Dawn Potaka has started her own home clothing business.
"I went straight from school to a sewing factory at 15 years old," she said.
There followed a series of jobs in the many Wanganui clothing factories, plus sewing for her family.
"To me, it's
just being the typical Kiwi and having to recycle everything and make the most of everything. I've done clothes, wedding dresses, costumes, curtains and shoes," she said.
In her late 40s, it was a combination of grandson Shodan and that principle of using what you have that started her new one-woman business, Morporks.
She wanted to make baby Shodan a vest to keep him warm and dry, had some oilskin fabric and came up with a design that worked. Then she made more vests for children in the family, and gave some away.
She started making them for sale last October. After some marketing trips in the central North Island, she's now supplying three shops and waiting for winter orders to arrive from others.
The Riachs at The Wool Company in Utiku have asked Ms Potaka to design some matching children's overpants.
Ms Potaka can make about 12 vests a day, in a sewing room in her garage, and will do adult sizes if people want them. If orders increase, she will be able to contract out production.
She chose the name Morporks because in Maori spirituality, the morepork is a protector - and her clothes protect children from cold and wet.
"They're little owls, and they're keeping little children warm."
The fabrics she uses are a waxed cotton imported from the British Millerain Co in Thailand, with a polar fleece lining.
She's designed her own logos and started her business without borrowing a cent, and while giving one per cent of sales to Bird Rescue Wanganui Manawatu.
Ms Potaka wanted to thank her business mentor, Geoff Hintz, who was paid by Te Puni Kokiri, and her accountant Trish Gee.
For more information, visit www.morporks.co.nz

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.
Save

    Share this article

Latest from Business

Premium
Opinion

Property Insider: Foodstuffs' $380m expansion with new Pak'nSave sites in the works

24 Jun 12:00 AM
Premium
Property

All rentals must meet five Healthy Homes standards by July 1

17 Jun 11:00 PM
Whanganui Chronicle

Sarjeant Gallery visitor numbers revealed

08 Jun 05:00 PM

Kaibosh gets a clean-energy boost in the fight against food waste

sponsored
Advertisement
Advertise with NZME.

Latest from Business

Premium
Property Insider: Foodstuffs' $380m expansion with new Pak'nSave sites in the works

Property Insider: Foodstuffs' $380m expansion with new Pak'nSave sites in the works

24 Jun 12:00 AM

The biggest is a new application for a $100m Pak'nSave on reclaimed land in Takapuna.

Premium
All rentals must meet five Healthy Homes standards by July 1

All rentals must meet five Healthy Homes standards by July 1

17 Jun 11:00 PM
Sarjeant Gallery visitor numbers revealed

Sarjeant Gallery visitor numbers revealed

08 Jun 05:00 PM
Premium
Govt considering 'demolition' for Chateau Tongariro, deemed a ‘fiscal risk’ in Budget 2025

Govt considering 'demolition' for Chateau Tongariro, deemed a ‘fiscal risk’ in Budget 2025

02 Jun 05:00 PM
Engage and explore one of the most remote places on Earth in comfort and style
sponsored

Engage and explore one of the most remote places on Earth in comfort and style

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Whanganui Chronicle e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Whanganui Chronicle
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Whanganui Chronicle
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • NZME Events
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP