Women’s Refuge CEO Dr Ang Jury wants those dropping gifts to the in-store collection boxes to know they are doing far more than a good deed for the festive season.
“The women and kids receiving your gifts will remember your generosity for years to come,” Jury said.
“Hanging out at a Refuge can be unsettling for kids, and even more so at a time like Christmas.
“What your generosity means is a day for a child that’s just that little bit more special. Having a little gift of their own to unwrap on Christmas morning can turn a time of anxiety into one of wonderment.”
The Warehouse Group chief corporate affairs officer Anna Shipley said she was aware many New Zealanders were looking for ways to support others, particularly at Christmas time, and the company sought to make it as easy as possible.
“Customers can drop off new gifts like toys or clothing into our collection boxes, and we’ll then work with Women’s Refuge to make sure women and children in their care receive a gift to brighten up their Christmas.,” Shipley said.
“We have a long-established partnership with Women’s Refuge and are proud to support their work, helping New Zealand families impacted by family violence.”
Be the Joy runs in all The Warehouse stores and online until December 20.
As part of the campaign, customers can also purchase a $5 Be the Joy gift tag at any of The Warehouse Group stores – The Warehouse, Warehouse Stationery, Noel Leeming and Torpedo7 - and they will turn it into a $20 gift for a child who might otherwise go without, through Variety – the Children’s Charity.
To learn more, visit: www.thewarehouse.co.nz/bethejoy.
