The former fisheries boss said with former MP Kelvin Davis in no hurry to return to politics and plenty of MPs in Auckland, the party felt he would be more useful boosting Labour's visibility in the North. He was acutely aware of how strong the National vote was in Northland but would put his energies into advocating for a region which had become an "economic orphan" of government policies.
At an economic summit in Kerikeri last week Prime Minister John Key spoke of the "poverty beyond belief" afflicting some Northlanders. However, Mr Jones said the answer to reversing that poverty lay in allocating a bigger share of the budget to Northland.
The Puhoi-Wellsford motorway extension was an example of a big spend which would do little to improve the lot of ordinary Northlanders.
"It might improve by five minutes travel time to Auckland for my whanau in Strugglers' Gully up in the Mangamukas, but it won't be a transformational initiative for the North."
Mr Jones called for greater government investment in secondary industries such as log processing. If it was okay for the Crown to underwrite agribusiness' big irrigation schemes, he failed to see why it couldn't be done for forestry.
The MP is living in a rented house on Waimate North Rd with his partner Dorothy Pumipi.
Mr Jones said both he and Mr Davis had found living in the Kaitaia/Doubtless Bay area meant spending a huge amount of travelling. He hoped his proximity to Bay of Islands airport would solve that.