A second, unrelated fault meant power was not restored at Ahipara and Herekino until 6pm.
In Kaitaia, which is not unused to lengthy outages, the power cut was met with a mix of frustration and resignation. Some businesses closed, while others battled on using cash boxes instead of eftpos or electronic tills, and for a few it was business as usual, thanks to generators installed after previous blackouts.
Tuck Inn did its usual roaring trade until late morning, when the last of its cold pies had been sold and staff going home, but plumbing firm Rogers and Rogers was better prepared than most.
Craig Rogers had hard-wired a generator into the office after December's 12-hour outage when insulators on power pylons were shot out in a remote area near Matawaia, to at least keep the computers and phones going.
"It happens a couple of times a year. It's a bit frustrating - we can't afford not to be operating," he said. The generator would quickly pay for itself.
For Bushman's Hut proprietor Tyler Bamber it was a matter of waiting it out, "sitting in the dark, hoping we'd have power for dinner".
"If this happened in Auckland it would be all over the news. It seems we're forgotten about, that services drop off the further you get from Auckland or Wellington," he said.
The due completion date for Top Energy's second transmission line from Kaikohe to Kaitaia. which is expected to reduce the number of outages in Kaitaia, is not known.