Northland Inc and Air NZ collaborate to help travellers enhance their Northland experience

Northland Inc has partnered with Air New Zealand to provide an online inspiration tool to
encourage visitors to the Taitokerau Northland region, hosted on the Air New Zealand
website.

The Northland Trip Starter tool inspires travellers to consider a trip to Taitokerau Northland and also helps them plan their trip.

Visitors to the site can collect, explore and share their favourite Northland activities and experiences to build a dream holiday.

The tool supports Taitokerau Northland's tourism operators in marketing their products,
and is particularly timely following the extended regional isolation Northland
experienced last year, said Northland Inc general manager destination Tania Burt.

"After what has been a difficult time for our visitor industry, we're pleased to collaborate
with Air New Zealand once again, this time to deliver a tool that provides value to
consumers planning a trip to Taitokerau Northland, while supporting our operators to
showcase their offering," Burt said.

"As New Zealand reopens its borders, we look forward to adding Trip Starter to our toolkit to take Taitokerau Northland to the world and entice visitors back into the region."

With over 50 Qualmark-accredited activities and restaurants to explore, Northland Trip
Starter allows travellers to browse a wide range of activities and attractions based on their
interests, including food and wine, arts and culture, and outdoors and wildlife.

With links to the tool through the Bay of Islands and Whangārei destination pages on the Air New Zealand website, each listed activity includes information on the experience and
distance from the closest airport.

Air New Zealand regional affairs manager Jason Dawson said the airline was excited to partner with Northland Inc to help their customers get the most out of their Northland
experience.

"Northland has a lot to offer visitors and with Trip Starter, travellers can select
their favourite activities, save the curated list of trip picks and share a link or PDF to their
social channels to inspire their friends and family."

The Northland Air New Zealand Trip Starter tool is now live on the Air New Zealand website, accessible via the Whangarei and Bay of Islands destination pages and directly through: www.tripstarter.airnewzealand.co.nz/northland