Two ambulances from Kaitaia and paramedics arrived to find the boy receiving CPR from bystanders, St John Mid North manager Mark Going said.
"We continued with resuscitation attempts, supported by the local fire service, but the resuscitation was not successful."
Mr Going was unsure if the boy was wearing a helmet.
Meanwhile Mrs Klever has invited Mayor John Carter to see for himself the "madness that is going on" at Ahipara.
On Sunday she had watched a boy of about 12-14 riding a "souped up" quad bike, towing a couple of 'skurfers' aged around 6 or 7, while the beach was littered with debris.
"But you know what? If something happened then that is their problem. I can no longer worry about it."
She was critical of the police though.
"Over the past weeks, the only time I have seen the police is when there has been an accident," she added.
"Surely we deserve a presence. Of course they will say that they do not have the resources, but they would make a lot of money if they sat at Kaka Street and caught all the unlicensed drivers, unregistered vehicles and rust buckets.
"How many more kids have to die?"
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A rahui imposed at Waimimiha was lifted yesterday morning.