Northland has a new real estate player in town, but it's a name well known in other parts of the country.

Established Bay of Plenty and Waikato real estate brand Eves Real Estate has expanded into Northland after buying LJ Hooker Whangārei.

Eves Real Estate chief executive Simon Anderson said the move to Northland was a natural fit for his brand. The company specialises in residential and lifestyle sales, rentals and property management.

There are 12 Eves Real Estate offices in the Waikato and Bay of Plenty regions and the move to Whangārei will be the 13th branch.

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"We are delighted to expand the Eves brand into Whangārei. We believe the brand is well placed to represent the property needs of people of this beautiful city," Anderson said.

L J Hooker Whangārei has been owned by the Springford family for many years and has been overseen for the past five years by directors Jacinta Gascoigne and Sharyn Parvin since the passing of Michael Springford.

Gascoigne said she was confident that the Eves brand was the right way to go for the future of the business.

"Our family have owned this business for a long time, it felt right to sell it to a brand that would continue to build on our successes and look after the great people that have been part of this business," she said.

The day-to-day management of the office will continue under Paul Beazley who joined LJ Hooker Whangārei in 2011 to manage the business. Beazley moves into a general management role with Eves Whangārei and continues to be responsible for the day-to-day running of the business.

He said it would be business as usual and he feels positive about the value and proposition that Eves will offer to Whangārei. Eves Real Estate started in the Bay of Plenty in 1969.