The Porowini Ave extension is beginning to morph into Motor City Whangarei.
It has a long way to go to resemble big automobile sales centres in the US or Japan, but with Northland Toyota expected to join Ford and Mazda dealers there by July the avenue is picking up a petrolhead profile.
And as former Northland rugby coach and Blues assistant coach Bryce Woodward said yesterday: "It's the same everywhere in the world - car dealers all set up in one place and everyone feeds off each other."
Mr Woodward and longtime Whangarei Holden dealer Mark Cromie bought Northland Toyota with a company they formed in October last year called Crowood Ltd, which they own 50-50 together with their wives.
Mr Woodward is managing director of Northland Toyota and Mr Cromie maintains a director's overview of both that company and his Mark Cromie Holden firm.