The Taonga goes on the line each time the holders have a home game.
Poverty Bay's first home appearance is against the Bush at Rugby Park on August 27. The Bush were 10th on the 12-province table last year.
If the Bay repel that challenge their next defence is certain to be a cracker — a local derby against traditional rivals Ngāti Porou East Coast.
The Bay start their Heartland campaign against King Country in Te Kuiti on August 20.
They have home games against Wairarapa Bush, the Coast, Whanganui and Thames Valley.
Ngāti Porou East Coast start the season against Horowhenua Kapiti in Ruatoria. Whakarua Park will also host Whanganui, West Coast and Wairarapa Bush.
The Meads Cup (top four) and Lochore Cup (fifth to eighth) semis are on October 15 and the finals are the weekend of October 22-23.
South Canterbury are the Meads Cup reigning champions.