National open champHeta-Morris, who is 188cm tall, weighs 140 kilograms and has 53cm biceps and 46cm forearms, has been the national open champion for three years running.
The 27-year-old also won the Australasian and Oceania champs and was ranked 11th in the world after competing in the world championships in Poland two years ago.
Leach had hoped to get Heta-Morris to compete here in Gisborne before the national champs but the deal fell through due to lack of entries.
“That was disappointing. Having someone like Maat would have given the profile of the sport a huge lift. It didn’t eventuate this time but I’ll carry on trying to get more people interested in the sport.”
The format for the Battle of the Beast is different to the national champs, where arm wrestlers get two chances to advance. In Rotorua it is the best of five matches.
“You could lose your first two but still make it to the next round,” Leach said.
“Your opponents could peak for his first two then lose the next three. I prefer that format.”