“One example was when, after we lost possession, their guy put in a huge punt downfield, which looked like it was going to roll over our dead-ball line. That would have taken play a long way back.
“But the ball stopped just before going over the dead-ball line and the guy following up dived on it.
“King Country obviously deserved to win — the score tells you that — but we had some glimpses of good play.”
Apart from replacement halfback CJ Fox, who dislocated his shoulder only minutes after coming on.
Mid Canterbury have done the Coast no favours, beating Horowhenua at home.
They will be coming to Ruatoria determined to kickstart their campaign and looking for a bonus-point win.
Although on the losing team, Coast skipper and No.8 Hone Haerewa, openside flanker Jack Richardson (one try), tighthead prop Hakarangi Tichborne (2 tries) and hooker Wyntah Riki played well.
King Country 75 (Declan Barnett 3, Dean Church 3, Sam Warden, Shilo Cullen, Alex Thrupp, Evans Reihana, Ratu Vosaki tries; Reihana 7 con, 2 pen).
East Coast 17 (Jack Richardson, Hakarangi Tichborne 2 tries; Ngarangi Haerewa con). HT: 30-7.