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Home / Gisborne Herald

Young Herefords maintain 100% clearance rate for Tairāwhiti bull sales

By Murray Robertson
General reporter, specialises in emergency services and rural·Gisborne Herald·
5 Jun, 2025 10:26 PM2 mins to read

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Mokairau Herefords at Whāngārā enjoyed a sell-out sale on Wednesday - 25 young bulls heading to new homes. Photo / Emma Pollitt

Mokairau Herefords at Whāngārā enjoyed a sell-out sale on Wednesday - 25 young bulls heading to new homes. Photo / Emma Pollitt

The region’s red cattle studs have continued their total clearance record for the rising two-year-old bull sales season in Tairāwhiti.

Mokairau Herefords at Whāngārā and Wilencote Polled Herefords at Ngatapa sold out at their on-farm sales on Wednesday.

A total of 53 young bulls went to new homes.

The Reeves family at Mokairau put up 25 bulls and all sold at an average of around $8900 and a sale-high price of $15,000.

The bulls went to commercial buyers.

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“It was an excellent sale for us,” studmaster Peter Reeves said. “The comment was made just how even the line we put up was. We’re thrilled. It went very well.”

The story was the same at Wilencote where Matt and Megan Humphreys sold all 28 of their line-up.

Wilencote Polled Hereford achieved a 100 percent rate at its on-farm cattle sale at Ngatapa on Wednesday afternoon including a sale-high price of $16,000.  Photo / Emma Pollitt
Wilencote Polled Hereford achieved a 100 percent rate at its on-farm cattle sale at Ngatapa on Wednesday afternoon including a sale-high price of $16,000. Photo / Emma Pollitt

Their sale average was $12,821, with a top price of $16,000. All sold commercially.

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“Both studs put forward teams of bulls to be proud of,” said PGG Wrightson Livestock genetics representative Emma Pollitt.

“They were well suited to our hill country environment with the bulk of purchasers being local.

“These are great sale results for the breed and the breeders who have stuck with the Hereford for all the qualities they possess,” Pollitt said.

“Sale averages and clearances are trending upward from the previous season around the country, reflecting the positive confidence in our beef industry.”

The R2 bull sales at Kerrah and Gold Creek Simmentals last month also achieved sell-out results - 110 bulls sold.

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