Gisborne Herald
  • Gisborne Herald Home
  • Latest news
  • Business
  • Lifestyle
  • Sport

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Lifestyle
  • Sport

Locations

  • Gisborne
  • Bay of Plenty
  • Hawke's Bay

Media

  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Gisborne

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Gisborne Herald

Young Herefords maintain 100% clearance rate for Tairāwhiti bull sales

By Murray Robertson
General reporter, specialises in emergency services and rural·Gisborne Herald·
5 Jun, 2025 10:26 PM2 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Mokairau Herefords at Whāngārā enjoyed a sell-out sale on Wednesday - 25 young bulls heading to new homes. Photo / Emma Pollitt

Mokairau Herefords at Whāngārā enjoyed a sell-out sale on Wednesday - 25 young bulls heading to new homes. Photo / Emma Pollitt

The region’s red cattle studs have continued their total clearance record for the rising two-year-old bull sales season in Tairāwhiti.

Mokairau Herefords at Whāngārā and Wilencote Polled Herefords at Ngatapa sold out at their on-farm sales on Wednesday.

A total of 53 young bulls went to new homes.

The Reeves family at Mokairau put up 25 bulls and all sold at an average of around $8900 and a sale-high price of $15,000.

The bulls went to commercial buyers.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

“It was an excellent sale for us,” studmaster Peter Reeves said. “The comment was made just how even the line we put up was. We’re thrilled. It went very well.”

The story was the same at Wilencote where Matt and Megan Humphreys sold all 28 of their line-up.

Wilencote Polled Hereford achieved a 100 percent rate at its on-farm cattle sale at Ngatapa on Wednesday afternoon including a sale-high price of $16,000.  Photo / Emma Pollitt
Wilencote Polled Hereford achieved a 100 percent rate at its on-farm cattle sale at Ngatapa on Wednesday afternoon including a sale-high price of $16,000. Photo / Emma Pollitt

Their sale average was $12,821, with a top price of $16,000. All sold commercially.

Advertisement
Advertise with NZME.

“Both studs put forward teams of bulls to be proud of,” said PGG Wrightson Livestock genetics representative Emma Pollitt.

“They were well suited to our hill country environment with the bulk of purchasers being local.

“These are great sale results for the breed and the breeders who have stuck with the Hereford for all the qualities they possess,” Pollitt said.

“Sale averages and clearances are trending upward from the previous season around the country, reflecting the positive confidence in our beef industry.”

The R2 bull sales at Kerrah and Gold Creek Simmentals last month also achieved sell-out results - 110 bulls sold.

Save

    Share this article

Latest from Gisborne Herald

Gisborne Herald

‘A silly decision’: Safety advocate Sterling Maxwell on drinking and driving under 20

12 Jun 05:00 PM
Premium
Gisborne Herald

Power bill increase in Tairāwhiti, but better infrastructure promised

12 Jun 04:00 AM
Gisborne Herald

Work continues on multi-sports hub;

12 Jun 02:02 AM

It was just a stopover – 18 months later, they call it home

sponsored
Advertisement
Advertise with NZME.

Latest from Gisborne Herald

‘A silly decision’:  Safety advocate Sterling Maxwell on drinking and driving under 20

‘A silly decision’: Safety advocate Sterling Maxwell on drinking and driving under 20

12 Jun 05:00 PM

Maxwell emphasises the importance of rangatahi driving safely and responsibly.

Premium
Power bill increase in Tairāwhiti, but better infrastructure promised

Power bill increase in Tairāwhiti, but better infrastructure promised

12 Jun 04:00 AM
Work continues on multi-sports hub;

Work continues on multi-sports hub;

12 Jun 02:02 AM
What's on in Gisborne: Gigs, exhibitions, and more this month

What's on in Gisborne: Gigs, exhibitions, and more this month

11 Jun 11:39 PM
The woman behind NZ’s first PAK’nSAVE
sponsored

The woman behind NZ’s first PAK’nSAVE

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Gisborne Herald
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Gisborne Herald
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • NZME Events
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP