Gisborne Herald
  • Gisborne Herald Home
  • Latest news
  • Business
  • Lifestyle
  • Sport

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Lifestyle
  • Sport

Locations

  • Gisborne
  • Bay of Plenty
  • Hawke's Bay

Media

  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Gisborne

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Premium
Home / Gisborne Herald

Sterling happy to be a SADD first

Gisborne Herald
18 Mar, 2023 02:33 AMQuick Read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

MAKING NEW ZEALAND ROADS A SAFER PLACE: That is the mission of Sterling Maxwell (second from left), who has been appointed the first youth representative on the Students Against Dangerous Driving board of trustees. The former Gisborne Girls’ High student is studying at Victoria University of Wellington. Picture supplied

MAKING NEW ZEALAND ROADS A SAFER PLACE: That is the mission of Sterling Maxwell (second from left), who has been appointed the first youth representative on the Students Against Dangerous Driving board of trustees. The former Gisborne Girls’ High student is studying at Victoria University of Wellington. Picture supplied

FORMER Gisborne Girls’ High student Sterling Maxwell has been named the inaugural youth representative on the Students Against Dangerous Driving board of trustees.

Her appointment coincides with Road Safety Week, which started on Monday.

Sterling, now at Victoria University, joined SADD in 2016 — her first year at Gisborne Girls’ High.

“My best friend was going to the SADD meetings and I had no idea what it was about,” said Sterling, who was also a youth representative on the school’s board of trustees while at Girls’ High.

“I went with her to a meeting one day and just fell in love with what they were doing.

Advertisement
Advertise with NZME.

“It was so cool to see youth leading it . . . all the ambition and drive, and they were so young.”

Sterling was a SADD national leader for the last two years of high school.

She took her passion for road safety to Wellington where she is doing a Bachelor of Arts/Bachelor of Commerce conjoint degree.

Advertisement
Advertise with NZME.

Sterling says there needs to be a mindset change in young and old when it comes to road safety.

“For youth especially, I think it is the ‘you only live once’ motto which I totally understand, but you don’t want to stop someone else’s life early on.

“For the older generations, a lot of them think that because they have been around a lot longer than we have, they know what is OK. Some think it’s fine to have a few beers, then drive home.

“I think it’s key we break those two thoughts.”

Sterling is keen to continue with SADD and “take things to a higher level”.

“You meet with like-minded youth and get to talk with interesting people.”

Sterling says her new role is about governance planning and she acknowledges there is a lot of reading ahead of her.

But she’s up for the challenge.

Advertisement
Advertise with NZME.

“SADD is an amazing organisation fuelled by the desire of youth. My aim is to do exactly the same as all SADD students — make our roads a safer place.”

SADD national manager Donna Govorko says Sterling represents a change in direction.

“Young people are increasingly becoming involved in movements for change.

“They are running events and activities and using online social networks and communities to connect, express their voices and campaign for change.

“We are so proud of Sterling for stepping up to this role and representing young Kiwis to prevent loss on our roads.”

Save
    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Gisborne Herald

Gisborne Herald

Gisborne council urged to stop 'appeasing' forestry industry

30 Jan 06:12 AM
Gisborne Herald

Work to undo Grey St changes could take up to four months starting next week

30 Jan 02:55 AM
Gisborne Herald

The cavalry is here: NZ Defence Force pitches in with East Cape storm recovery

30 Jan 02:18 AM

Sponsored

Discover Australia with AAT Kings’ easy-going guided holidays 

15 Jan 12:33 AM
Advertisement
Advertise with NZME.

Latest from Gisborne Herald

Gisborne council urged to stop 'appeasing' forestry industry
Gisborne Herald

Gisborne council urged to stop 'appeasing' forestry industry

The group wants the council to block forestry consents on red and orange land.

30 Jan 06:12 AM
Work to undo Grey St changes could take up to four months starting next week
Gisborne Herald

Work to undo Grey St changes could take up to four months starting next week

30 Jan 02:55 AM
The cavalry is here: NZ Defence Force pitches in with East Cape storm recovery
Gisborne Herald

The cavalry is here: NZ Defence Force pitches in with East Cape storm recovery

30 Jan 02:18 AM


Discover Australia with AAT Kings’ easy-going guided holidays 
Sponsored

Discover Australia with AAT Kings’ easy-going guided holidays 

15 Jan 12:33 AM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Gisborne Herald
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Gisborne Herald
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • NZME Events
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Photo sales
  • © Copyright 2026 NZME Publishing Limited
TOP