More than 18,000 passenger movements expected over summer holiday period

A109 Light Utility Helicopter flight with mayor Gisborne City from the air in November 2023.

Despite the cancellation of all the region's main summer events, tourists are still flying here in droves.

Air New Zealand figures show more than 18,000 passengers have booked to fly in and out of the region over the summer holiday period — from December 15 to January 31 — on 700 flights.

Last minute bookings between now and January 31 could push those numbers higher.

Air New Zealand chief customer and sales officer Leanne Geraghty said that would have been a welcome boost for Tairāwhiti tourism and accommodation providers.

“It's such a special time of year to spend with loved ones, so we're thrilled to be helping people connect all around the country.

“These numbers underscore the strength of Air New Zealand's domestic network, which is one of the best in the world, and the confidence Kiwi families have in getting out to explore this beautiful country of ours.”

Air New Zealand took more than 915,000 bookings across New Zealand from December 15 to January 31.

“We're enjoying a bumper season and bringing much-needed visitors to regional New Zealand,” said Ms Geraghty.

Trust Tairāwhiti regional tourism manager Adam Hughes said it had been a busy season so far, with solid visitor numbers.

“We've had lots of family groups coming through enjoying our popular tourist hot spots. Local beaches, freedom camping areas and campgrounds have been busy and there have been plenty of visitors enjoying the Tolaga Bay Wharf, Rere rockslide and stingray feeding.

“Tourism operators have reported visitors to be mostly respectful and responsible in line with the Covid traffic light system.

“Despite there being no R&V this summer, the region has still experienced the usual holiday period surge from Boxing Day through until January 10. Hopefully the busy season continues, and more visitors get to enjoy the traditional Tairāwhiti summer holiday.”