Barker and Bristow, who both have experience with big days out such as Baydreams, One Love, and Soundsplash, are building a New Zealand line-up of acts. Splashed across multiple stages, the line-up so far includes acts such as Church & AP, Flamingo Pier, Soaked Oats, Fairbrother, Zeisha, Summer Thieves, Witters + MC Crafty, No Cigar, Rothman Reds, Tricky, and many more.
Barker returned to Gisborne shortly before the nation went into lockdown so the men took the opportunity “to plan something big”.
“With restrictions easing, people look forward to attending events,” said Barker.
“This is good for New Zealand artists who are now headlining acts.”
Having invested the heady sum of $20 into social media marketing, tickets to Longline have sold out.
Only 15 percent were snapped up by Gisborne party people. The bulk went to Christchurch festies — which is conceivably good for Gisborne and the East Coast.
Barker and Bristow see an opportunity for the festival to align with local businesses which could benefit from the influx of festies and foodies. To this end they have been working with Trust Tairawhiti.
“By the time people get here they’ll be familiar with Gisborne business through the marketing,” Barker said.