“We’re always looking for different ways we can be more sustainable, and soil health is a key driver; this new weed management technology is another step in the right direction. This is a huge milestone for us.
“There is no doubt this technology will revolutionise the way we farm, and it’s not often that we get to say that, let alone experience it right here in Gisborne.”
He said LeaderBrand faced significant weed-burden issues, which affected its ability to grow reliable, quality salad greens indoors and outdoors.
“Weed burden increases our cost of production; it also reduces the quality and volume of crops we can grow. It has a flow-on effect to our production facility and ultimately our customers.
“This new weed killer tech will significantly improve our efficiency, increase our rotations, reduce waste, and lessen environmental impact.”
McPhail said AI technology and innovation continued to advance significantly in the farming space.
“This technology is all about creating better jobs that are less physically demanding and creating exciting new roles that will hopefully encourage more of the younger generation to get excited about farming.”