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Home / Gisborne Herald / Lifestyle

FROM HUMBLE BEGINNINGS

Gisborne Herald
18 Mar, 2023 04:59 AMQuick Read

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KALEIDOSCOPIC RANGE: Salisbury Vintage is a community space where anyone can come and have a chat, buy stuff and feel comfortable, owner Gabby Rose said. Picture by Avneesh Vincent

KALEIDOSCOPIC RANGE: Salisbury Vintage is a community space where anyone can come and have a chat, buy stuff and feel comfortable, owner Gabby Rose said. Picture by Avneesh Vincent

Sun, sand, surf, vintage clothing. It's all happening down Salisbury Road.

Running an apparel shop out of a garage, Gabby Rose offers customers a kaleidoscopic range of second-hand, vintage clothing at Salisbury Vintage.

“I usually collect clothes that are from the 80s, 90s and early 2000s,” Ms Rose said.

“As I understand, it's not common or easy to find such clothes in most vintage shops.

“I think that's probably one of the reasons why people love coming to my shop.”

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It all started when the budding fashionista ran a couple of vintage clothing sales with her friend in Christchurch a couple of years ago.

After their initial success, the pair held a few more events, which proved to be profitable each time.

When Ms Rose moved to Gisborne, she realised there was market potential for such items.

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She went around the city hunting for possible locations to set up shop.

“I approached some businesses for the price of leases and knocked on doors to ask if people would rent out their garage. That's when I found this garage on Salisbury Road and contacted the owner Andrew who was an absolute legend.”

Ms Rose said her landlord, who is also one of the founders of Rhythm and Vines, had a proposition for her before she could get started.

“I was asked to write a mini business plan on how I intended to run the shop.

“I looked into it, wrote one up and a month or so later I was up and running.”

The store is only open over the weekend.

“It's because everyone's at work and kids are at school during weekdays. And I need time to travel around Aotearoa and source the clothing.”

Travelling around the country has also helped her reconnect with friends and whānau.

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It might be the younger generation's keenness to pursue a life of sustainability that has led to an increased interest in vintage clothing, Ms Rose said.

“With the rise of social media platforms like TikTok, vintage items are seen as trendy and cool.”

Besides clothing, she also develops old film reels and sells vintage cameras.

“My friends started a film developing lab in Christchurch called Ferrymead Film. When I moved here, I realised that no one developed film.

“Now I encourage people to come with their undeveloped film reels and I send them to my friend's lab to process.”

Regulars to Ms Rose's shop are no strangers to her generous hospitality, which includes her hosting people for a cup of coffee.

This began in a bid to encourage people to come out, view or buy the clothing in winter. The cold is easier to deal with when you have something hot to drink and warm your hands with, she said.

There is also a casual seating arrangement for locals wanting to chat.

“There is so much more to this space than just selling clothes. It's a space where kids and adults can come and feel comfortable.”

Check out Salisbury Vintage Garage on Instagram for opening hours.

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