“This is often followed by our go-to cuss phrase.”
The video concept was based around the old Pixie Caramel ad, but in the band's version, music provides the means to escape rather than a chocolate bar.
“Sometimes I am so fixated on a particular choice that nothing else will do. Sometimes when it's not available I just need a minute to re-centre and move on.”
Since forming in 2017, Sit Down in Front has placed first in the 2019 East Coast Smokefreerockquest regional final and has gone on to place third nationally.
Although the band members are still in high school, Sit Down in Front have released two albums and toured with Jimmy Barnes, Cold Chisel, and The Chats.
The band is made up of frontman and lyricist Cory Newman, who uses a wheelchair due to his cerebral palsy, guitarist Jackson Clarke and drummer Rikki Noble.
After the band wrote the songs for their upcoming album, they noticed Tiki Taane was liking their posts on social media.
Band manager and Cory's dad, Carl Newman, mentioned this to their producer and asked if they should collaborate with Tiki.
Carl said the immediate response was, “Oh yeah, I know Tiki. I'll ask him.”
Tiki was keen and, after listening to their tracks, wanted to feature on Pixie Caramel.
“Then he came to Gizzy with his family for the weekend and did the video,” Carl said.
“He was awesome, so professional. For young kids that are still in school to be mixing with a seasoned professional, just watching how he works, it's amazing.”
They had organised to have a cameo by the actor from the 1980s ad, but had to film without him due to the change in Covid-19 alert levels.
Carl said working with Tiki was an easy fit since he had roots in the punk scene.
“Back in the early days (Tiki) was big into punk and metal before he graduated into dub, so he enjoyed dipping his toes back in.”
Tiki was stoked with to be working with the band.
“I had such a blast recording vocals and being in the video for this song. It's got wicked energy and I loved hanging with the boys.”
Carl said he was keen to see how the public would react to the song.
The band's last single release, Don't Push the Button, featured on MTV in Australia for a week and reached number 15 on the New Zealand charts.
Carl said there's a big punk scene in Australia so it can be easier to get traction over there.
“We're probably five times bigger in Aussie than we are in New Zealand.”
The last five singles they have released have all made it into the top 20 charts in New Zealand.
Carl said he is blown away by what the band can achieve all while they are at school.
“It's just cool to see you can do anything in Gizzy. You don't have to be in the big city. You can do anything here.”
Sit Down in Front's latest single, Pixie Caramel featuring Tiki Taane, is out tomorrow.
Watch .
