Gisborne Herald
  • Gisborne Herald Home
  • Latest news
  • Business
  • Lifestyle
  • Sport

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Lifestyle
  • Sport

Locations

  • Gisborne
  • Bay of Plenty
  • Hawke's Bay

Media

  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Gisborne

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Gisborne Herald / Business

Pultron ‘a local gem’

Gisborne Herald
18 Sep, 2023 03:01 PMQuick Read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

TOP EXPORTER, BEST BUSINESS: Gisborne-based pultrusion company Pultron Composites Ltd was the big winner at the ExportNZ Hawke’s Bay awards last month. Pictured from left are awards night host Jason Gunn, Pultron chief executive Jasper Holdsworth, Pultron head of people and culture Anna Holdsworth, sponsor ASB’s corporate banking client director Tyler Ashworth and Export NZ Hawke’s Bay regional manager Amanda Liddle. Picture supplied

TOP EXPORTER, BEST BUSINESS: Gisborne-based pultrusion company Pultron Composites Ltd was the big winner at the ExportNZ Hawke’s Bay awards last month. Pictured from left are awards night host Jason Gunn, Pultron chief executive Jasper Holdsworth, Pultron head of people and culture Anna Holdsworth, sponsor ASB’s corporate banking client director Tyler Ashworth and Export NZ Hawke’s Bay regional manager Amanda Liddle. Picture supplied

A pioneer in the field of pultrusion manufacturing technology, Gisborne-based Pultron Composites Ltd

has dedicated over four decades to revolutionising structural materials with composites and last month was recognised as “exporter of the year” as well as “best established business” at the ExportNZ Hawke’s Bay Export Awards.

The judges were unanimous in awarding Pultron the top ASB Exporter of the Year award, saying: “The combination of being a people-centric business alongside a deep commitment to the community, aligned with exceptional products and a focus on fostering relationships, makes Pultron a local gem that the Tairawhiti Gisborne region should be proud of.”

They also cited Pultron’s negotiation of significant joint ventures, navigating some of the most difficult markets in the world, and the development of innovative products that drive lasting, material change.

One example is its composite rebar technology, called Mateenbar™.

Advertisement
Advertise with NZME.

Mateenbar™ does not corrode, is four times lighter than steel and has a lower carbon footprint. It is replacing steel rebar in government infrastructure projects globally.

Pultron has pioneered over 45 composite material products, replacing traditional materials in snowmobiles, infrastructure, trampolines and marinas, to name a few.

All of these products are a “world first” in their respective industries.

Advertisement
Advertise with NZME.

In naming Pultron the T&G Best Established Business, the judges congratulated the company on an “amazing and exceptional export growth journey”.

“Pultron has achieved remarkable export sales growth, having built significant and strategic partnerships in key export markets across the Middle East and North America.

“This has required vision, courage, patience and a long-term commitment to growing the business offshore. Pultron’s unique engineering products contribute to some of the most innovative infrastructure projects around the world, through to well-known consumer products such as snowmobiles and trampolines.”

Pultron is a supplier to Fortune 500 and blue chip companies worldwide, and has a diverse customer portfolio.

In recent years it has established a manufacturing plant in North Carolina, USA with strategic alliance partner Owens Corning, and another in Dammam, Saudi Arabia alongside local firm Isam Khairi Kabbani.

Pultron has completed three international technology transfers with factories in the Middle East and North America.

At its base in Gisborne’s industrial subdivision, Pultron focuses on innovation, manufacturing efficiencies, polymer chemistry, R&D, product development and project management.

Pultron employs more than 120 staff in Gisborne and has set up an exclusive engineering services provider called Pultec on another site down the road from its main manufacturing plant.

Advertisement
Advertise with NZME.

Pultec is the official equipment supplier to Pultron’s joint-venture partners and has grown into a sizable engineering supply division.

It also has one major subcontractor in Kawerau and six smaller subcontractors that build pultrusion machines and related equipment for the factories in Saudi Arabia and North Carolina.

The two joint-venture businesses have 160 employees between them, including hiring six Pultron staff members in the USA where there have also been multiple training visits for Gisborne staff.

“Many of our team have worked in the USA and Saudi Arabia in support of our customers. This is great for our team and our international customers to further cement the relationships between our Gisborne people and our JV partners,”said Anna Holdsworth, head of people and culture at  Pultron Composites.

“At the heart of Pultron’s corporate culture lie three core values: innovation, trust and teamwork.

“We highlight to our people from day one the importance of these core values and also that with the right attitude, many opportunities are available at Pultron.

“Our people are diverse. We have staff from India, Bangladesh, Ireland, UK, Switzerland and Holland to name a few. Over 50 percent of our staff are of Maori or Pacific descent. The Maori culture is part of Tairawhiti and part of Pultron’s culture. It is evident in how people greet each other and the community feel of our company.

“Some of our training and development pathways include developing manufacturing staff who have shown a keen interest to move to other areas of the business. We have a number of people who started on the factory floor who have taken on apprenticeships, with three engineers graduating recently.

“Pultrusion is a very specialist field. Our training coordinator Hemi runs a programme of over 100 modules for manufacturing staff to develop them as Pultron-certified technicians.”

If you watch the 90 second video on Pultron’s website, it states: “In so many places in the world, from the hottest climes of the Arabian desert, to the coldest corners of Antarctica, even in highly corrosive conditions where steel fails, Pultron is the trusted name in composite materials, delivering innovative solutions that engineers and designers rely on.”

Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Business

Gisborne Herald

'Extremely difficult': 45 jobs will be lost in Columbine Industries closure

28 May 05:00 PM
Business

House prices down in most regions in year to March

14 Apr 10:09 PM
Gisborne Herald

On The Up: How a couple from Auckland now serve a small East Coast settlement

11 Apr 05:00 PM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from Business

'Extremely difficult': 45 jobs will be lost in Columbine Industries closure

'Extremely difficult': 45 jobs will be lost in Columbine Industries closure

28 May 05:00 PM

Columbine Industries in Disraeli St will close in about two months, with 45 roles ending.

House prices down in most regions in year to March

House prices down in most regions in year to March

14 Apr 10:09 PM
On The Up: How a couple from Auckland now serve a small East Coast settlement

On The Up: How a couple from Auckland now serve a small East Coast settlement

11 Apr 05:00 PM
Premium
Revealed: The three regions where some Sky viewers need extra help, possible new dishes for satellite switch

Revealed: The three regions where some Sky viewers need extra help, possible new dishes for satellite switch

03 Apr 11:00 PM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Gisborne Herald
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Gisborne Herald
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • NZME Events
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP