A109 Light Utility Helicopter flight with mayor Gisborne City from the air in November 2023.
Gisborne shoppers have already spent more than $45 million on credit and debit cards in the lead up to Christmas, new data shows.
Paymark, which processes more than 70 percent of all electronic card transactions, reports that between November 13 and December 7, more than one million card transactions were
made in Gisborne, amounting to sales of $45m across the region.
That is a rise of 8.9 percent on the equivalent time last year.
A total of $5.2m of those sales all came on Black Friday weekend sales, on November 29.
'The big Black Friday sales have been the key event so far, with spending up more than 10 percent across the country among non-fuel merchants on each of the Friday, Saturday and Sunday of the sales weekend, and even higher growth was recorded among core retail merchants selling non-food goods,' a Paymark spokesman said.