Do you have trouble determining an appropriate price for your businesses goods or services? You're not alone.
Many small businesses which assume price is the only factor that their customers consider tend to also assume that a high price strategy won't work for their business.
It can be hilarious to discuss prices with people. I ask if they are the best at what they do. "Of course," they look astonished. "I'm definitely the best."
So if so, why aren't you pricing accordingly?
The reality is that being the best and telling people that are two different things. While your customers might agree, you still need to remind them regularly.