Ricardo Simich is the New Zealand Herald’s Society Insider editor, celebrating New Zealand's elite with an inside look at how the other half live.

Ricardo has been with the Herald since 2008 where he contributed to The Business Insider. In 2012 he took over Spy at the Herald on Sunday, which has since evolved into Society Insider. The weekly column gives a glimpse into the worlds of the rich and famous - A-listers and rich-listers of the moment, stars of movies, television, music, sport, politics, and more. Ricardo is still a Man About Town, although he says he is a lot more discerning than in the preceding manic decades and doesn’t quite attend all the openings of envelopes he once did. He still has his finger on the pulse with an enviable contact book. Ricardo is a self-confessed media junkie and loves the adrenaline of its ever-changing landscape of platforms. When he is not on the hunt for the latest Society Insider news, Ricardo gives advice to anyone who will listen at his Boutique Marketing firm One Agency.