New Zealanders are ready and willing to pay for legitimate alternatives to illegally downloaded movies and television content, but they aren't being given the options fast enough, one technology expert says.

Peter Griffin, of the Science and Media Centre, said now that New Zealand's broadband could cope, there was no reason film and television could not go the same way.

The latest addition to the market is Quickflix, which offers streaming of television programmes and movies to a variety of platforms, but the service has been criticised for the lack of available content, and a deal between Sky TV and HBO for Sky's Soho channel means HBO, a shareholder in Quickflix, cannot provide its highly-sought after content to be streamed.

Griffin said: "The reality is they've launched a really weak content mix that I wouldn't pay $9.95 for."

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