She's been lauded as the Opposition Leader's secret weapon, now Chloe Shorten has taken on the role of sympathetic journalist in a peculiar new election video.
The video, released to coincide with Labor's official campaign launch in Western Sydney yesterday, shows Mrs Shorten interviewing her husband Bill about everything from his Army reserve days to parenting as the pair exchange loved up glances.
The couple also discussed Mr Shorten's mother, in a move straight from opponent Malcolm Turnbull's playbook who two weeks ago released an advertisement about his father.
"Tell me about your mum, your wonderful mother Ann and her history as a teacher and a school principal, what that gave you," Mrs Shorten asked.
Mr Shorten reflects on his days in the Army and as a lawyer in what seems to be a bid to paint him as more than a politician.