The new pop-up shop in Guyton St has been attracting plenty of customers and interest in the work of Alzheimer's Whanganui.
Since the shop opened at the beginning of last week, people have been dropping by to snap up some great bargains and learn more about the society's work.
Volunteer Alison Hylton said the shop, next to Garney Spooner on Guyton St has been attracting plenty of customers, especially during the afternoons.
"I've been meeting a lot of interesting people," she said.
"There have been some very generous donations and some of the goods are quite valuable."
Alzheimer's is a neurodegenerative disease which is the main cause of dementia in older adults.
It was first described by, and later named after, German psychiatrist and pathologist Alois Alzheimer in 1906.
Alzheimer's Whanganui manager Wendy Paterson said she does not have an exact number for people affected in this region but she knows the number is growing.
"We welcome new members to join our activities and people don't need to have a diagnosis - they can come along if they want to help or they just want company.
"We have just four paid staff to cover Whanganui, Rangitikei and Waimarino so we really appreciate our volunteers and we could not do our work without their support," she said.
Established in 1986, Alzheimer's Whanganui is the only organisation in the region solely dedicated to making life better for all people affected by dementia.
"Today a group are enjoying a playing bowls and having a barbecue at Bason Botanic gardens," said Ms Paterson.
"We are working with the Whanganui District Council alongside their positive ageing initiatives to help Whanganui be an age-friendly city.
"We provide WanderSearch tracking systems which are registered with police and we provide community education.
"There are simple things that can help like having wall clocks in banks."
Ms Paterson said some people become concerned that simple forgetfulness is an indication of Alzheimer's disease.
"If you have lost your car keys, you don't need to be concerned but if you have forgotten that you own a car then it is time to see your doctor."
According to an Alzheimers NZ 2016 report, dementia is a major and growing health challenge.