More elderly people are being used as cash cows for family members feeding their own gambling addictions and it has to stop, according to credit union NZCU Baywide.
On World Elder Abuse Awareness Day, Gavin Earle, NZCU chief executive officer, said financial exploitation of the elderly by children addicted to gambling was a growing problem in New Zealand.
Mr Earle said his company was calling for families and friends to safeguard older people to ensure their funds stay in their accounts and don't end up down pokie machine slots.
He said in New Zealand, the impact of elder abuse was felt throughout the community in a number of ways, including instances of older people being used as a source of money by their children to feed their gambling habits.
He said according to the Te Rangihaeata Oranga Trust, a leading provider of gambling services, addiction to pokie machines is the problem they see the most of in their work.