Former Wanganui mayor Michael Laws has failed to generate much support in the annual Reader's Digest Most Trusted poll.
More than 600 people were asked to rate a list of 100 well-known New Zealanders, in which Mr Laws placed 95th, behind Maori Party co-leader Tariana Turia and ahead of New Zealand First leader Winston Peters.
Mr Laws told the Wanganui Chronicle yesterday he thought the list was "harmless fun".
"Auntie Tariana and I probably share the same amusement at keeping such robust company. These surveys are always harmless fun and not to be taken seriously," Mr Laws said.
He said the poll was just a marketing tool for Reader's Digest.