Former Wanganui mayor Michael Laws has failed to generate much support in the annual Reader's Digest Most Trusted poll.
More than 600 people were asked to rate a list of 100 well-known New Zealanders, in which Mr Laws placed 95th, behind Maori Party co-leader Tariana Turia and ahead of New Zealand First leader Winston Peters.
Mr Laws told the Wanganui Chronicle yesterday he thought the list was "harmless fun".
"Auntie Tariana and I probably share the same amusement at keeping such robust company. These surveys are always harmless fun and not to be taken seriously," Mr Laws said.
He said the poll was just a marketing tool for Reader's Digest.
New Zealand's most trusted person for 2012 was, not surprisingly, All Blacks captain Richie McCaw, who led his team to Rugby World Cup glory in October last year.
Food writer Alison Holst, businessman and charity worker Peter Leitch, former All Black and depression awareness spokesman Sir John Kirwan, and Victoria Cross winner Willie Apiata round out the top five most trusted New Zealanders.
Mr Apiata was the most trusted New Zealander in 2010, while scientist and inventor Sir Ray Avery topped the list in 2011.
At the other end of the scale, Mr Peters rounded out the bottom five along with former politician Douglas Graham, internet entrepreneur Kim Dotcom, Mana Party leader Hone Harawira and, in 100th spot, Destiny Church leader Brian Tamaki.
In a separate poll of professions, firefighters were voted the most trusted, followed by paramedics and rescue volunteers. Door-to-door salespeople and telemarketers trailed the list.