There's much to discuss about Beyonce's latest "visual album", a surprise release with full videos created for 17 of the songs. There's the unprecedented, modern way of releasing something without hype. How, in the age of Twitter and Instagram and online leaks, she managed to keep it all a secret until now. Her sampling of Chimamanda Ngozi Adichie's TED Talk, 'We should all be femininsts'. The song featuring Baby Blue.
But first, let's talk about the fashion.
There's a lot to take in - the vintage inspired looks of Pretty Hurts, the oversized Versace fur coat in Blow, the nineties grunge of Flawless - but the video that's getting fashion insiders in a spin is Yoncé, featuring top models Chanel Iman, Joan Smalls and Jourdan Dunn.
Directed by Ricky Saiz, the sexy video is a contemporary take on George Michael's Freedom '90, which featured supermodels of the era including Cindy Crawford and Linda Evangelista.
Think grills, black leather and lace and a saucy Tom Ford for YSL bodysuit.
Saiz told New York magazine, "I don't want Beyoncé to look like an American Apparel model. I wanted to do something sexy and provocative, but not so overt. I feel like the Mileys and the Rihannas have that covered and this was more sophisticated".
The full video is available to download from iTunes - watch a preview here: