Walking into Sweet Life in Stratford feels a bit like walking into the world of Willy Wonka.
From the vibrant black and white flooring, the jars filled with tempting treats, you feel as though you have fallen down a rabbit hole into a different, and delicious, world.
Owner Heidi Griffin says the shop offers an experience. "You don't just pop in quickly. This is somewhere to spend time, to savour all the sweetness in store".
Heidi started Sweet Life in Fitzroy, and says that when it came to looking for a town to expand into, "Stratford was the perfect place". She explains she likes how the town is structured. "It's a busy place and with the shops on the main road, you get plenty of passing trade."
Heidi says she is thrilled with the support she has already received from locals. "Other business owners have popped in to wish me luck, and plenty of people have been in already to have a look, a taste, and to wish me all the best."